This Privacy Policy (“Policy”) describes the policies and procedures on the
collection, use, disclosure and protection of your information when you
use our website located at breadsandbakes.com, or the Breads and Bakes
mobile application (collectively, “Breads and Bakes Platform”) made
available by Breads and Bakes (“Breads and Bakes”, “Company”, “we”, “us”
and “our”), a private company established under the laws of India having
its registered office at 13, Rajmahal, Bhuleshwar Road, Kalbadevi, Mumbai
400002, Maharashtra.
The terms “you” and “your” refer to the user of the Breads and Bakes
Platform. The term “Services” refers to any services offered by Breads
and Bakes whether on the Breads and Bakes Platform or otherwise.
Please read this Policy before using the Breads and Bakes Platform or
submitting any personal information to Breads and Bakes. This Policy is a
part of and incorporated within, and is to be read along with, the Terms of
Use.
YOUR CONSENT
By using the Breads and Bakes Platform and the Services, you agree and
consent to the collection, transfer, use, storage, disclosure and sharing of
your information as described and collected by us in accordance with this
Policy. If you do not agree with the Policy, please do not use or access the
Breads and Bakes Platform.
POLICY CHANGES
We may occasionally update this Policy and such changes will be posted
on this page. If we make any significant changes to this Policy we will
endeavour to provide you with reasonable notice of such changes, such as
via prominent notice on the Breads and Bakes Platform or to your email
address on record and where required by applicable law, we will obtain
your consent. To the extent permitted under the applicable law, your
continued use of our Services after we publish or send a notice about our
changes to this Policy shall constitute your consent to the updated Policy.
LINKS TO OTHER WEBSITES
The Breads and Bakes Platform may contain links to other websites. Any
personal information about you collected whilst visiting such websites is
not governed by this Policy. Breads and Bakes shall not be responsible for
and has no control over the practices and content of any website
accessed using the links contained on the Breads and Bakes Platform.
This Policy shall not apply to any information you may disclose to any of
our service providers/service personnel which we do not require you to
disclose to us or any of our service providers under this Policy.
INFORMATION WE COLLECT FROM YOU
We will collect and process the following information about you:
Information you give us - This includes information submitted when you:
- Create or update your Breads and Bakes account, which may include
your name, email, phone number, login name and password, address,
payment or banking information, date of birth and profile picture. If
you sign in to the Breads and Bakes Platform through third-party signin services such as Facebook, Google Plus or Gmail or any other social
networking or similar site (collectively, “SNS”), an option of which may
be provided to you by Breads and Bakes at its sole discretion, you will
be allowing us to pass through and receive from the SNS your log-in
information and other user data; or
- Provide content to us, which may include reviews, ordering details and
history, favorite vendors, special merchant requests, contact
information of people you refer to us and other information you
provide on the Breads and Bakes Platform (“Your Content”).
- Use our Services, we may collect and store information about you to
process your requests and automatically complete forms for future
transactions, including (but not limited to) your phone number,
address, email, billing information and credit or payment card
information.
- Correspond with Breads and Bakes for customer support;
- Participate in the interactive services offered by the Breads and Bakes
Platform such as discussion boards, competitions, promotions or
surveys, other social media functions or make payments etc., or
- Enable features that require Breads and Bakes’ access to your address
book or calendar;
- Report problems for troubleshooting
- If you sign up to use our Services as a merchant or a delivery partner,
we may collect location details, copies of government identification
documents and other details (KYC), call and SMS details.
Information we collect about you - With regard to each of your visits to
the Breads and Bakes Platform, we will automatically collect and analyse
the following demographic and other information:
- When you communicate with us (via email, phone, through the Breads
and Bakes Platform or otherwise), we may maintain a record of your
communication;
-
Location information: Depending on the Services that you use, and
your app settings or device permissions, we may collect your real time
information, or approximate location information as determined
through data such as GPS, IP address;
-
Usage and Preference Information: We collect information as to how
you interact with our Services, preferences expressed and settings
chosen. Breads and Bakes Platform includes the Breads and Bakes
advertising services (“Ad Services”), which may collect user activity
and browsing history within the Breads and Bakes Platform and across
third-party sites and online services, including those sites and
services that include our ad pixels (“Pixels”), widgets, plug-ins,
buttons, or related services or through the use of cookies. Our Ad
Services collect browsing information including without limitation your
Internet protocol (IP) address and location, your login information,
browser type and version, date and time stamp, user agent, Breads
and Bakes cookie ID (if applicable), time zone setting, browser plug-in
types and versions, operating system and platform, and other
information about user activities on the Breads and Bakes Platform, as
well as on third party sites and services that have embedded our
Pixels, widgets, plug-ins, buttons, or related services;
-
Transaction Information: We collect transaction details related to
your use of our Services, and information about your activity on the
Services, including the full Uniform Resource Locators (URL), the type
of Services you requested or provided, comments, domain names,
search results selected, number of clicks, information and pages
viewed and searched for, the order of those pages, length of your visit
to our Services, the date and time you used the Services, amount
charged, details regarding application of promotional code, methods
used to browse away from the page and any phone number used to
call our customer service number and other related transaction
details;
-
Device Information: We may collect information about the devices
you use to access our Services, including the hardware models,
operating systems and versions, software, file names and versions,
preferred languages, unique device identifiers, advertising identifiers,
serial numbers, device motion information and mobile network
information. Analytics companies may use mobile device IDs to track
your usage of the Breads and Bakes Platform;
-
Stored information and files: Breads and Bakes mobile application
(Breads and Bakes app) may also access metadata and other
information associated with other files stored on your mobile device.
This may include, for example, photographs, audio and video clips,
personal contacts and address book information. If you permit the
Breads and Bakes app to access the address book on your device, we
may collect names and contact information from your address book to
facilitate social interactions through our services and for other
purposes described in this Policy or at the time of consent or
collection. If you permit the Breads and Bakes app to access the
calendar on your device, we collect calendar information such as
event title and description, your response (Yes, No, Maybe), date and
time, location and number of attendees.
- If you are a partner restaurant, merchant or a delivery partner, we will,
additionally, record your calls with us made from the device used to
provide Services, related call details, SMS details location and address
details.
Information we receive from other sources -
- We may receive information about you from third parties, such as
other users, partners (including ad partners, analytics providers,
search information providers), or our affiliated companies or if you use
any of the other websites/apps we operate or the other Services we
provide. Users of our Ad Services and other third-parties may share
information with us such as the cookie ID, device ID, or demographic
or interest data, and information about content viewed or actions
taken on a third-party website, online services or apps. For example,
users of our Ad Services may also be able to share customer list
information (e.g., email or phone number) with us to create
customized audience segments for their ad campaigns.
- When you sign in to Breads and Bakes Platform with your SNS
account, or otherwise connect to your SNS account with the Services,
you consent to our collection, storage, and use, in accordance with
this Policy, of the information that you make available to us through
the social media interface. This could include, without limitation, any
information that you have made public through your social media
account, information that the social media service shares with us, or
information that is disclosed during the sign-in process. Please see
your social media provider’s privacy policy and help center for more
information about how they share information when you choose to
connect your account.
- If you are partner restaurant, merchant or a delivery partner, we may,
additionally, receive feedback and rating from other users.
COOKIES
Our Breads and Bakes Platform and third parties with whom we partner,
may use cookies, pixel tags, web beacons, mobile device IDs, “flash
cookies” and similar files or technologies to collect and store information
with respect to your use of the Services and third-party websites.
Cookies are small files that are stored on your browser or device by
websites, apps, online media and advertisements. We use cookies and
similar technologies for purposes such as:
- Authenticating users;
- Remembering user preferences and settings;
- Determining the popularity of content;
- Delivering and measuring the effectiveness of advertising campaigns;
- Analysing site traffic and trends, and generally understanding the online behaviours and interests of people who interact with our services.
A pixel tag (also called a web beacon or clear GIF) is a tiny graphic with a
unique identifier, embedded invisibly on a webpage (or an online ad or
email), and is used to count or track things like activity on a webpage or
ad impressions or clicks, as well as to access cookies stored on users’
computers. We use pixel tags to measure the popularity of our various
pages, features and services. We also may include web beacons in e-mail
messages or newsletters to determine whether the message has been
opened and for other analytics.
To modify your cookie settings, please visit your browser’s settings. By
using our Services with your browser settings to accept cookies, you are
consenting to our use of cookies in the manner described in this section.
We may also allow third parties to provide audience measurement and
analytics services for us, to serve advertisements on our behalf across the
Internet, and to track and report on the performance of those
advertisements. These entities may use cookies, web beacons, SDKs and
other technologies to identify your device when you visit the Breads and
Bakes Platform and use our Services, as well as when you visit other
online sites and services.
Please see our Cookie Policy for more information regarding the use of cookies and other technologies described in this section, including
regarding your choices relating to such technologies.
USES OF YOUR INFORMATION
- We use the information we collect for following purposes,
including:
- To provide, personalise, maintain and improve our products and
services, such as to enable deliveries and other services, enable
features to personalise your Breads and Bakes account;
- To carry out our obligations arising from any contracts entered into
between you and us and to provide you with the relevant information
and services;
- To administer and enhance the security of our Breads and Bakes
Platform and for internal operations, including troubleshooting, data
analysis, testing, research, statistical and survey purposes;
- To provide you with information about services we consider similar to
those that you are already using, or have enquired about, or may
interest you. If you are a registered user, we will contact you by
electronic means (e-mail or SMS or telephone) with information about
these services;
- To understand our users (what they do on our Services, what features
they like, how they use them, etc.), improve the content and features of our Services (such as by personalizing content to your interests), process and complete your transactions, make special offers, provide customer support, process and respond to your queries;
- To generate and review reports and data about, and to conduct
research on, our user base and Service usage patterns;
- To allow you to participate in interactive features of our Services, if
any; or
- To measure or understand the effectiveness of advertising we serve to
you and others, and to deliver relevant advertising to you.
- If you are a partner restaurant or merchant or delivery partner, to track
the progress of delivery or status of the order placed by our
customers.
- to carry out academic research with academic partners.
We may combine the information that we receive from third parties with
the information you give to us and information we collect about you for the
purposes set out above. Further, we may anonymize and/or de-identify
information collected from you through the Services or via other means,
including via the use of third-party web analytic tools. As a result, our use
and disclosure of aggregated and/or de-identified information is not
restricted by this Policy, and it may be used and disclosed to others
without limitation.
We analyse the log files of our Breads and Bakes Platform that may
contain Internet Protocol (IP) addresses, browser type and language,
Internet service provider (ISP), referring, app crashes, page viewed and
exit websites and applications, operating system, date/time stamp, and
clickstream data. This helps us to administer the website, to learn about
user behavior on the site, to improve our product and services, and to
gather demographic information about our user base as a whole.
DISCLOSURE AND DISTRIBUTION OF YOUR INFORMATION
We may share your information that we collect for following purposes:
-
With Service Providers: We may share your information with our
vendors, consultants, marketing partners, research firms and other
service providers or business partners, such as Payment processing
companies, to support our business. For example, your information
may be shared with outside vendors to send you emails and messages
or push notifications to your devices in relation to our Services, to help
us analyze and improve the use of our Services, to process and collect
payments. We also may use vendors for other projects,
-
With Partner Restaurants/Merchant: While you place a request to
order food through the Breads and Bakes Platform, your information is
provided to us and to the restaurants/merchants with whom you may
choose to order. In order to facilitate your online food order processing, we provide your information to that restaurant/merchant in a similar manner as if you had made a food order directly with the
restaurant. If you provide a mobile phone number, Breads and
Bakesmay send you text messages regarding the order’s delivery
status.
-
With Academic Partners: We may share your information with our
academic partners for the purpose of carrying out academic research..
-
With Other Users: If you are a delivery partner, we may share your
name, phone number and/or profile picture (if applicable), tracking
details with other users to provide them the Services.
-
For Crime Prevention or Investigation: We may share this
information with governmental agencies or other companies assisting
us, when we are:
- Obligated under the applicable laws or in good faith to
respond to court orders and processes; or
- Detecting and preventing against actual or potential
occurrence of identity theft, fraud, abuse of Services and other
illegal acts;
- Responding to claims that an advertisement, posting or
other content violates the intellectual property rights of a third
party;
- Under a duty to disclose or share your personal data in
order to enforce our Terms of Use and other agreements, policies
or to protect the rights, property, or safety of the Company, our
customers, or others, or in the event of a claim or dispute relating
to your use of our Services. This includes exchanging information
with other companies and organisations for the purposes of fraud
detection and credit risk reduction.
-
For Internal Use:
WWe may share your information with any present or
future member of our “Group” (as defined below)or affiliates for our
internal business purposes The term “Group” means, with respect to
any person, any entity that is controlled by such person, or any entity
that controls such person, or any entity that is under common control
with such person, whether directly or indirectly, or, in the case of a
natural person, any Relative (as such term is defined in the Companies
Act, 1956 and Companies Act, 2013 to the extent applicable) of such
person.
-
With Advertisers and advertising networks: We may work with third parties such as network advertisers to serve advertisements on the
Breads and Bakes Platform and on third-party websites or other media
(e.g., social networking platforms). These third parties may use
cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs
and other tracking technologies to measure the effectiveness of their
ads and to personalize advertising content to you. While you cannot
opt out of advertising on the Breads and Bakes Platform, you may opt
out of much interest-based advertising on third party sites and
through third party ad networks (including DoubleClick Ad Exchange,
Facebook Audience Network and Google AdSense). Opting out means
that you will no longer receive personalized ads by third parties ad
networks from which you have opted out, which is based on your
browsing information across multiple sites and online services. If you
delete cookies or change devices, your opt out may no longer be
effective.
- To fulfill the purpose for which you provide it.
- We may share your information other than as described in this Policy if we notify you and you consent to the sharing.
DATA SECURITY PRECAUTIONS
We have in place appropriate technical and security measures to secure the information collected by us.
We use vault and tokenization services from third party service providersto protect the sensitive personal information provided by you. The third-party service providers with respect to our vault and tokenization services and our payment gateway and payment processing are compliant with the payment card industry standard (generally referred to as PCI compliant service providers). You are advised not to send your full credit/debit card details through unencrypted electronic platforms. Where we have given you (or where you have chosen) a username and password which enables you to access certain parts of the Breads and Bakes Platform, you are responsible for keeping these details confidential. We ask you not to share your password with anyone.
Please we aware that the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted through the Breads and Bakes Platform. Once we have received your information, we will use strict physical, electronic, and procedural safeguards to try to prevent unauthorised access.
OPT-OUT
When you sign up for an account, you are opting in to receive emails from Breads and Bakes. You can log in to manage your email preferences [here] or you can follow the “unsubscribe” instructions in commercial email messages, but note that you cannot opt out of receiving certain administrative notices, service notices, or legal notices from Breads and Bakes.
If you wish to withdraw your consent for the use and disclosure of your personal information in the manner provided in this Policy, please write to us at [•]. Please note that we may take time to process such requests, and your request shall take effect no later than 5 (Five) business days from the receipt of such request, after which we will not use your personal data for any processing unless required by us to comply with our legal obligations.We may not be able offer you any or all Services upon such withdrawal of your consent.
GRIEVANCE AND BREADS AND BAKES PLATFORM SECURITY
If you have any queries relating to the processing or usage of information provided by you in connection with this Policy, please email us at breadsandbakes.in@gmail.com or write to our Grievance Officer at the following address:
If you come across any abuse or violation of the Policy, please report to breadsandbakes.in@gmail.com
Further, please note that the Breads and Bakes Platform stores your data with the cloud platform of Shopify Inc.